The bands unique musical style should be reflected by the artwork as well. The artwork assets were used on all popular social media outlets and streaming plattforms like Facebook, Instagram, Twitter, TikTok, Soundcloud, Spotify, Apple Music and many others. Therefore a huge set various plattform specific artworks were created for the band including stills, mockups and videos.

The Logo.

The logo was developed in a multi-step, iterative process with the band. The first step was to develop the fonts. In the process, the band decided on a custom handwritten element for "REWIND" and a second font for "85". To convey the neon synthwave feel, a neon-like color and glow effect was applied to the handwritten font to make it look like a sign. In addition, a triangle - as a typical 80s element - was added in the background to imply a retrospective element that would also give more emphasis to the word "REWIND". Additionally the triangle helped to enclose the font based logo in a certain way. Finally, a palm tree was added to give the logo a tropical vibe with a reference to California or Miami.

A Custom WordPress theme with Elementor as WYSIWYG-Editor. Like all artwork assets, the website adopts the developed style of the band in every aspect.

The Website.

Visualizations of key elements

Using various high quality mockups to evoke an nostalgic feeling.

The band has a clear focus on 80s elements to create a certain nostalgic retro feeling. To reinforce this approach visually, key elements for the band e.g. the album artwork were visualized with several mockups like vinyl and cassettes. Such strong visual effects reinforce the nostalgic feeling that is to be transported with the music.